Dose – A Spotify Playlist

Client: Spotify
Project: Naming, Brand & Campaign Creation
Collaborators: Pete Georgiou, Lizzie Wood, Tim Brown, Gerad Petherbridge
Role: Group Creative Director – Enigma

Dance encompasses more than mere listening. It encompasses the physical and emotional sensations and memories intertwined with EDM experiences. It embodies freedom, escape, release, community, rebellion, self-expression, energy, and pure happiness. These feelings are profound and unmatched by other music genres. The rhythms and beats of dance music are deliberately crafted to synchronize and align with our physiological and neurological functions.

Only Spotify possesses the precise knowledge of how to stir you, both physically and emotionally. For those who live, breathe, and sleep EDM, it becomes an intrinsic part of their lifestyle—an inherent personality trait. They listen to it daily, whether studying, falling asleep, getting pumped up for work, walking the dog, or even while relaxing in the bath, transcending ordinary experiences.

Our goal was to create an identity that visually represents the inner workings of our minds as we dance. We accomplished this by employing a collection of dynamic motion graphics that move in sync with the music, embodying the essence of our identity.

NAMING

There are four chemicals that flood our brains while we cut shapes. 
Dopamine. Oxytocin. Serotonin. Endorphins.