2022 NAB Agri Campaign
Client: NAB
Brief: Strategy, Brand Evolution, Design, Campaign, Video & Stills Shoot
Collaborators: Tim Jones Photography, Jack Harlem, Humble Productions, Elizabeth Bentley
Video Capture: Tim Jones
Role: Creative Group Head – Six Black Pens

Our task was to revitalise the NAB Agri brand identity and launch a campaign that honors Australian farming. Young agricultural producers don't arise out of thin air. Along their journey in Australia's most challenging sector, they receive encouragement, support, and education. This concept delves into the core of their narrative by emphasizing the networks they've cultivated to sustain and expand their businesses: their families, parents, communities, and bankers. It encapsulates our customers' belief in the requirements for business flourishing and the collective effort needed to build success, like the proverbial village.

- 13 photoshoots
- 24,567 Kms travelled
- 28,447 photos taken
- 3,154 video minutes shot
- 21 flights taken
- 13 families profiled