A symbol for Fiji

Client: Fiji Airlines
Project: Strategy, Brand Identity, Campaign
Collaborators: Sally Anderson, Makereta Matemosi (Fijian Artist), Kris Sowersby (Typographer)
Role: Design Director – FutureBrand
Awards: ReBrand Best Of Awards: Global Winner

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We aimed to redefine Fiji's national airline, embodying its values and spirit while creating a proud symbol. Through collaboration with renowned Fijian Masi Artist Makereta Matemosi and the Air Pacific team, we crafted a unique Fijian identity. Matemosi's traditional Masi art, representing Fiji's traditions, became the core of the airline's new identity and livery design.

The refreshed brand won 'Global Rebrand of the Year', empowering Fiji Airways to expand its long-haul fleet, connect with more people, and experience significant growth.