Up For It
Client: Out Here Beer
Project: Strategy, Brand Identity, Campaign and Roll-Out
Collaborators: Anastasia Liolio, Gerad Petherbridge
Role: Group Creative Director, Brand – Enigma

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Launching a new non-alcoholic beverage brand in a crowded market meant bridging the gap between a sober-curious audience and a company with a daring product strategy involving psychoactive ingredients (within legal limits). Our brand strategy revolved around the optimistic nature of our target audience, who sought a better way of life. Out Here Beer embodies the thrill and triumph of pushing boundaries, showcasing individuals who embrace challenges. Our core concept "Up For It" inspired the brand's identity and packaging, emphasizing freedom over fear and the courage to forge a unique path towards self-improvement with unknown but promising outcomes.