2021 Wrapped
Client: Spotify
Brief: Evolve 2021 Wrapped Campaign across AUS & NZ
Collaborators: Genesis Owusu, The Inspired Unemployed, Vandal,
Tim Brown, Pete Buckley, Jovanna Gladanac, Gemma Hewson
Role: Group Creative Director – Enigma

Spotify’s 2021 Wrapped is a celebration of the millions of weird and wonderful ways to listen and live in a world that continues to keep us on our toes. Enigmas task was to create digital, social and OOH content to celebrate Australia and New Zealand’s artists, creators and the cultural moments that shaped us in one of the weirdest years in human history.

Results:
We accelerated total users engaged in the 2021
Wrapped experience by a whopping 25% YOY.