Make Super Human
Client: Aware Super
Project: Strategy, Brand Identity, Guideline and Roll-Out
Collaborators: Ilana Bodenstein (Illustrator), Hank Mango (Animation),
Role: Creative Group Head

First State Super wanted to refresh its brand and adopt the new name Aware Super. The job was to bring the refreshed brand to life, through a new design system reflecting the evolved strategy and the delivery of a more relevant, sophisticated and eye-catching identity that resonated with consumers. 

In repositioning, Aware Super wanted to capture its essential character as a spirited changemaker. We designed the individual components of the new brand identity, ensuring every element justified its role within a wider conceptual framework.